Stop Paying for Phantom Performance. Measure True Incremental Lift.
Faster, more granular insights at lower cost with proven IP
Faster
More Granular
More Granular
Real-time insights with autonomous AI agents
More Granular
More Granular
More Granular
Brand, RMN, Channel, Campaign and Message-level analysis
Proven
Lower Cost
Lower Cost
Over 100 years of CPG, retail, marketing analytics, domain and IP expertise
Lower Cost
Lower Cost
Lower Cost
Agentic automation increases efficiency and reduces overhead
The Retail Media Measurement Challenge
Retail media networks promise transformative results, but traditional measurement falls short. Brands struggle with inflated ROAS metrics, fragmented data across multiple networks, and an inability to understand true incremental impact.
of RMN spend lacks true incrementality measurement
overestimation in traditional ROAS calculations
improved performance gains due to budget re-allocation
SYNAPSE: Agentic AI for Retail Media Intelligence
Synapse combines advanced Agentic AI with institutional intelligence to deliver true measurement and continuous optimization across all retail media networks
True Incrementality Measurement
What it does: Our proprietary model goes beyond ROAS to measure real incremental impact accounting for cannibalization, category effects, halo impacts and other factors.
How Agentic AI helps: Autonomous agents continuously analyze performance signals across all touchpoints, updating incrementality models in real-time without manual intervention.
Business value: Stop wasting budget on phantom performance. Invest only in channels and campaigns that deliver true incremental lift
Agent Collaboration & Orchestration
What it does: Coordinate multiple AI agents across analytic tools, retail media networks, and organizational teams for seamless, enterprise-wide intelligence.
How Agentic AI helps: Agents handle planning, prediction and preemption and budget allocation autonomously – running the same optimization loop every week without waiting for fire drills.
Business value: Predict and preempt issues before they impact performance. When sales dip or budgets change, agents already have the data, playbook
Unified Measurement Framework
What it does: Standardized taxonomy and metadata enable true apples-to-apples comparisons across all retail media networks.
How Agentic AI helps: Agents automatically normalize data from disparate sources, reconcile KPIS, and aggregate insights for confident cross-platform decisions.
Business value: Eliminate manual reconciliation. Get consistent, comparable metrics across all retail media investments.
Your Company Knowledge
What it does: SYNAPSE learns your organization’s unique marketing DNA, creating company-specific memory that evolves with every campaign.
How Agentic AI helps: Agents build and maintain a proprietary knowledge base that captures institutional learning and gets smarter over time.
Business value: Preserve competitive intelligence. Your IP stays yours, survives team changes, and grows more valuable with use.
Continuous Optimization
What it does: 24/7 performance monitoring and strategy adjustment across your entire retail media ecosystem.
How Agentic AI helps: Agents work around the clock to analyze signals, identify opportunities, and optimize within and across retail networks.
Business value: Never miss an opportunity. Capture every incremental dollar with real-time automated optimization.
Your IP and Data Security
What it does: Collaborate with retail partners and share insights while keeping your data completely protected and under your control.
How Agentic AI helps: Agents operate on your models and data locally, sharing only aggregated insights and recommendations – never raw data.
Business value: Unlock cross-network insights without exposing competitive intelligence, GDPR-safe, privacy first collaboration.
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Why Synapse Changes Everything
Traditional measurement tools are reactive, manual and siloed. MapC2.ai's Agentic AI platform is proactive, autonomous and unified.
Turn ROAS Into Incremental Growth
Measure what your retail media is truly adding—not just capturing.
Collaborate Without Compromise
Share insights with brand and retail partners while keeping your data and IP completely protected. Only aggregated intelligence moves between parties - your competitive advantage stays yours.
Preserve Company Knowledge
Build proprietary company intelligence that survives team changes and grows more valuable over time. Your learning and IP stay solely yours, preserving competitive advantage even as people come and go.
Optimize Continuously
AI agents work 24/7 analyzing performance signals and adjust strategies - within and across retail media networks. No more waiting for weekly reports or monthly reviews.
Predict and Preempt Instead of React
Instead of one-off questions and fire drills, agents run the same optimization loop at the speed of your business. When something changes, sales dip, budget cut - they already have the data, playbook and next step.
Break Down Data and Decision Silos
Enable seamless coordination between analytic tools, AI systems and organizational teams. Agents orchestrate insights across your entire martech stack without requiring centralized data movement.
Proven Results Across Industries
Companies across CPG, Healthcare, Insurance, Retail and Travel are achieving transformative results with MapC2.ai's Agentic AI Platform
Scaling Retail Performance
CPG Brand
Challenge: Unable to measure true incrementality across 5 retail media networks, resulting in budget waste and missed opportunities.
35% improvement in true incremental ROAS
28% reduction in wasted ad spend
Real time optimization across all networks
Key Insight: Agentic AI identified that 40% of attributed conversions would have happened anyway, redirecting budget to high incrementality channels.
Marketing Mix Optimization
Retailer
Challenge: Fragmented measurement across display, search, social, and retail media networks prevented optimal budget allocation.
42% faster optimization cycles
31% improvement in cross-channel efficiency
Unified measurement across 8+ platforms
Key Insight: Autonomous agents discovered channel synergies that manual analysis missed unlocking 18% more incremental revenue.
Market Basket Analysis
Grocery Chain
Challenge: Traditional attribution ignored category cannibalization and cross-category lift effects.
45%+ accuracy incrementality measurement
23% increase in category level profitability
Granular message level optimization
Key Insight: System model revealed that promoted items drove 3x incremental basket growth through complementary purchases.
Travel & Hospitality
Major Airline
Challenge: Long booking windows and multiple touchpoints made incrementality measurement nearly impossible.
38% improvement in long-term value measurement
52% reduction in analysis time
Predictive modeling for seasonal demand
Key Insight: Agentic AI tracked halo effects across 90+ day booking windows, optimizing for true incremental lifetime value.
Brand Building
Electronics
Challenge: Needed to balance short-term conversion metrics with long-term brand health and awareness.
Unified short and long-term measurement
33% improvement in brand lift attribution
Institutional memory preserved across campaigns
Key Insight: Agents tracked cumulative brand effects across campaigns, preventing short-term optimization from eroding long-term equity.
Healthcare Marketing
Pharma
Challenge: Strict privacy requirements prevented traditional cross-platform and optimization.
GDPR-compliant measurement framework
29% improvement in HCP engagement
Zero raw data exposure to third parties
Key Insight: Privacy first agents enabled insights sharing with retail partners while maintaining complete data sovereignty.
Over 100 Years of Proven IP
MapC2.ai combines decades of institutional knowledge in marketing measurement and cutting-edge Agentic AI technology
Domain Experience
Our team brings over 100 years of combined experience in marketing measurement, retail analytics and AI innovation. This deep institutional knowledge powers every algorithm and insight.
Agentic AI Team
SYNAPSE deploys multiple specialty AI agents that work together autonomously: measurement agents, optimization agents, prediction agents and orchestration agents - all coordinated for your success.
Continuous Learning
Our platform doesn't just execute - it learns. Every campaign, every optimization, every result feeds back into our institutional models , making SYMAPSE smarter with every use.