About Us

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Founded in 2015 as Marketing Attribution Partners, we were able to bridge the gap between top-down marketing mix modeling and bottom-up multi-touch attribution. With our middle-out approach, we quantify the financial impact of marketing decisions with precision - in total and across consumer purchase dynamics.

We prove that marketing is and should be an investment, not an expense. Our platform converts insights into clear actions, reducing friction in decision-making and unlocking future profitable growth opportunities across your enterprise.

We align marketing investments with the series of intended consumer reactions, prioritizing all cascading synergies across touchpoints. Our analytics capture immediate, carryover, and sustained effects to optimize both short and long-term value.

By presenting results as a series of possible, optimal and practical strategic choices, MapC2.ai helps your entire organization speak the language of practitioners and C-suite decision-makers alike, providing a robust, system-wide view of marketing’s direct impact on business growth.