Stop Paying for Phantom Performance. Start Measuring True Incremental Lift.
Beyond Attribution: Measurement Intelligence
Retail media networks promise transformative results, but traditional measurement falls short.
SYNAPSE combines cutting-edge AI, privacy-preserving technology, and institutional intelligence to deliver what has been missing: true incrementality measurement, cross-network insights, and secure collaboration
True Incrementality Measurement
MapC2.ai's proprietary "system model" goes beyond ROAS to measure the real incremental impact of retail media investments.
Holistic View: our hybrid approach provides AI-powered measurement providing the true incremental return of retail media spend accounting for cannibalization, category impact and other factors.
Optimize Across Retail Networks—Without Exposing Data
PRIVACY-FIRST, FEDERATED LEARNING: AI models are trained across multiple retailers and datasets without ever exposing raw data. Only insights, recommendations, and model updates move—never raw customer data. This enables GDPR-safe collaboration and cross retail media network analysis while protecting privacy and data ownership.
SECURE INTELLIGENCE ASSETS: All models, metrics, and analytical IP are registered and protected via blockchain technology providing immutable protection. Establish transparent data lineage, verify measurement results, and maintain iron-clad access permissions. Your intelligence assets remain yours, with verifiable proof of ownership
INSTITUTIONAL LANGUAGE MODELS: SYNAPSE learns your organization's unique marketing DNA, creating company-specific memory that evolves with every campaign. Your IP Stays Yours: Build a proprietary knowledge base that captures institutional learning, preserves corporate knowledge, and gets smarter over time —without sharing your competitive intelligence.
AGENT INTEROPERABILITY: Coordinate autonomous AI agents across analytic tools and organizational silos for seamless, enterprise-wide intelligence and Unified Decision Logic: Agentic AI systems handle planning, prediction, preemption and budget allocation across networks—delivering continuous optimization and faster response to performance signals.
UNIFIED MEASUREMENT FRAMEWORK: Standardized taxonomy and metadata layer enable true apples-to-apples comparisons across retail media networks. Cross-Network Clarity: Consistent KPIs eliminate manual reconciliation and enable hybrid MMM aggregation for confident cross-platform investment decisions.
Why SYNAPSE Changes Everything
Stop Paying for Phantom Performance
Move beyond inflated ROAS metrics to understand true incremental lift across all channels, campaigns and networks.
Collaborate Without Compromise
Share insights with brand and retail partners while keeping your data and IP completely protected and under your control.
Preserve Institutional Knowledge
Build organizational intelligence that survives team changes and grows more valuable over time. Your Learning and IP remain solely yours preserving competitive advantage.
Optimize Continuously
AI agents work 24/7 to analyze performance signals and adjust strategies across your entire retail media ecosystem - within and across retail media networks.
Predict and Pre-empt instead of React
Instead of one-off questions, fire drills and trying a "fix", agents run the same loop every week. When something changes (sales dip, budget cut), they already have the data, the playbook, and the next step.
Break Down Data and Decision Silos
Enable seamless coordination between analytics tools, AI systems, and organizational teams without centralized data movement.