Customer-Level Marketing Optimization Powered by AI
MapC2.ai provides data driven omnichannel measurement providing a holistic view of “more of the marketing metrics that matter”
We have an innovative approach to connecting marketing investment to the full range of upper and lower funnel activities specific to customers and their life-cycle stage
Molecular Customer Analysis Providing Full Funnel Measurment
We show how marketing activities influence conversions across the entire customer journey. We do this by aligning each marketing touchpoint with the multiple different customer behaviors they were meant to influence. The results identify the best mix for each segment based on their lifecycle stage
Measurement Based on Customer Lifecycle Stage
We empower decision-makers with improved investment allocation providing actionable insights tailored to customer life cycle stage
We evaluate performance of every touchpoint, message, campaign, and offer to identify the best mix of both customers and tactics by lifecycle stage