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Case Study Links
Optimizing Media and Messaging for Maximum Impact
Industry: E-Commerce
Driving Retail Growth from Basket Optimization
Industry: Consumer Packaged Goods/Retail
Unlocking Hidden Conversion Drivers
Industry: Fast Moving Consumer Goods
Taking Airline Marketing from Taxiing to Takeoff
Industry: Travel & Hospitality
Maximizing ROI through Healthcare Sponsorship
Industry: Insurance
Scaling Retail Media Networks and Migrating Customers
Industry: Retail
SYNAPSE In Action
E-Comm Retailer $500K Campaign Launch
E-Comm Retailer $500K Campaign Launch
E-Comm Retailer $500K Campaign Launch
SYNAPSE AGENTS:
•Analyzed past similar launches and recommended 60/30/10 split (Meta/Google/TikTok)
•Tested 50 audience variations in first 48 hours
•Identified "tech professionals, 25-34, interested in sustainability" converted at $42 CPA vs. target $65
•Automatically doubles down on winning segments, achieving profitability by day 5 instead of typical 3 weeks.
Global CPG Competitive Response
E-Comm Retailer $500K Campaign Launch
E-Comm Retailer $500K Campaign Launch
SYNAPSE AGENTS:
•Detected 40% increase in auction costs for core keywords
•Predicted maintaining current bids would blow through monthly budget in 18 days
•Recommended shifting $30K to alternative channels (LinkedIn, programmatic) where competition hadn't spiked
•Identified long-tail keywords with 10x lower competition but 70% of conversion rate.
Grocery Retailer Budget Crisis
E-Comm Retailer $500K Campaign Launch
Grocery Retailer Budget Crisis
SYNAPSE AGENTS
•Simulated 1,000,000+ budget scenarios in seconds
•Identified which campaigns had highest incremental impact
•Recommended cutting brand awareness (which has 8-week lag) while protecting bottom-funnel search
•Predicted this approach only reduced conversions by 7% vs, across-the-board cuts that would lose 18%